East End Small Area Plan

Public Listening Session with the Planning Commission

Thank you to everyone who attended the January 18, 2023, Public Listening Session with the Planning Commission! As a response, the City will be extending the public outreach period and postponing final action from both the Planning Commission and the City Council to a later date. Please check back later for information about future engagement opportunities.

Watch the Public Listening Session and Work Session with the Planning Commission

Frequently Asked Questions

Download a list of frequently asked questions (English only).

What is a Small Area Plan?

A Small Area Plan (SAP) defines a vision for redevelopment in a relatively small area of the City, approximately 10 blocks in size. The vision for redevelopment is sensitive to the area's history and responds to the current and future needs of the City's residents, workers, and visitors.

A Small Area Plan will provide a vision for reinvestment in the City’s East End. The East End is one of the City's eight "Planning Opportunity Areas" that were identified in the City's Comprehensive Plan as commercial areas that would benefit from renewed investment. Planning in advance of development is key to creating an environment that maximizes community benefits and minimizes negative impacts.

How Can I Get Involved?

Community involvement is a key component of developing a Small Area Plan. Questions and comments regarding the East End Small Area Plan can be sent to plan@fallschurchva.gov.

Area Description

The area outlined in yellow in the map below is the Planning Opportunity Area. The borders include Wilson Blvd., E. Broad St., and Hillwood Ave. Businesses in the area include BJ's Wholesale Club, the Eden Center, Koons Ford, 24 Hour Fitness, and other smaller businesses. There are no residences in this area.


Draft Vision Statement 

The East End is a cultural hub focused on the Eden Center. Transportation investments put people first by prioritizing connectivity and accessibility. Green spaces provide opportunities for community members to gather, recreate, or relax. Nearby housing affordability is preserved while new commercial and residential development occurs within the Planning Opportunity Area. A green approach to infrastructure, building, and site design support the environmental sustainability of the area for future generations.

Draft Goals

  1. Preserve the Eden Center and its cultural identity. Celebrate Vietnamese-American culture through programming and public art investments in Eden Center.
  2. Enhance multi-modal mobility and accessibility throughout the East End.
  3. Activate public spaces to create community connections. Strengthen the sense of community on the East End by providing spaces for the public to enjoy and gather. Incorporate green space for connection to nature.
  4. Preserve and provide housing opportunities in and around the East End. As the Planning Opportunity Area develops, preserve the quality and affordability of existing nearby housing. Provide design transitions between existing housing and new development. Create housing that is affordable to a variety of household sizes and a range of incomes.
  5. Support economic revitalization throughout the East End. Invest in the East End to create and maintain consistent economic activity and return the area to regional prominence.
  6. Develop the area in an environmentally sustainable way consistent with the principles of stewarding the area for the benefit of future generations.

Draft Chapters 

Community Engagement Presentation

East End Conceptual Visuals

Public Gathering Space

Downtown Brooklyn Cultural District South Plaza

Public Plaza


East End Farmers Market Concept

farmers market

Play Space For Children Concept

Berlin Playground

Food Hall Concept

Food Hall2


Date Topic
November 2021 Community Kickoff
Presentation and flipchart notes from breakout sessions.
December 2021 Planning Commission Work Session 
March 2022 City Council Work Session 
April 2022 Planning Commission Work Session
August 2022 Planning Commission Work Session
September 2022 City Council Work Session
October 2022 - November 2022 Boards and Commissions Review
October 2022 Farmers Market Pop-Up
November 2022  Community Meeting #2 (notes here)
January 18, 2023 Planning Commission Listening Session 
7:30 p.m.
City Hall Council Chambers
February 6, 2023  City Council Work Session
7:30 p.m.
City Hall Council Chambers