The East End Small Area Plan is currently being developed. Follow this page to keep up with the planning process and opportunities to get involved.
Why Develop a Small Area Plan?
A Small Area Plan will provide a vision for reinvestment in the City’s East End. The East End is one of the City's eight "Planning Opportunity Areas" that were identified in the City's Comprehensive Plan as commercial areas that would benefit from renewed investment. Planning in advance of development is key to creating an environment that maximizes community benefits and minimizes negative impacts.
How Can I Get Involved?
Community involvement is a key component of developing a Small Area Plan. Questions and comments regarding the East End Small Area Plan can be sent to email@example.com.
The area outlined in yellow in the map below is the Planning Opportunity Area. The borders include Wilson Blvd., E. Broad St., and Hillwood Ave. Businesses in the area include BJ's Wholesale Club, the Eden Center, Koons Ford, 24 Hour Fitness, and other smaller businesses. There are no residences in this area.
Draft Vision Statement
The East End is a cultural hub focused on the Eden Center. Transportation investments put people first by prioritizing connectivity and accessibility. Green spaces provide opportunities for community members to gather, recreate, or relax. Nearby housing affordability is preserved while new commercial and residential development occurs within the Planning Opportunity Area. A green approach to infrastructure, building, and site design support the environmental sustainability of the area for future generations.
Preserve the Eden Center and its cultural identity. Celebrate Vietnamese-American culture through programming and public art investments in Eden Center.
Enhance multi-modal mobility and accessibility throughout the East End.
Activate public spaces to create community connections. Strengthen the sense of community on the East End by providing spaces for the public to enjoy and gather. Incorporate green space for connection to nature.
Preserve and provide housing opportunities in and around the East End. As the Planning Opportunity Area develops, preserve the quality and affordability of existing nearby housing. Provide design transitions between existing housing and new development. Create housing that is affordable to a variety of household sizes and a range of incomes.
Support economic revitalization throughout the East End. Invest in the East End to create and maintain consistent economic activity and return the area to regional prominence.
Develop the area in an environmentally sustainable way consistent with the principles of stewarding the area for the benefit of future generations.